BIGMPG Design/Marketing
BIGMPG Design/Marketing

Sea Ray

Tradeshow Marketing, Logistics, Branding, Experiential Marketing, Display



Project Overview

The world’s most exciting boat show happens in Miami, and the world’s best boat brand needed to make a splash. BIGMPG Design/Marketing created a new experience for Sea Ray enthusiasts, one that let show visitors board the displayed boats, provided private meeting space to discuss purchases, and showcase Sea Ray as America’s boating choice.


Miami International Boat Show

Filling multiple semi-trailers, this project incorporated design, build, manufacturing, ergonomic, marketing, and logistical capabilities that culminated in a truly spectacular project. Sea Ray is a luxury brand that prides itself on being the market leader in sales and innovation. We were asked to reflect that in our design and production. Blending unique materials and technology with creative form and function, the brand was showcased along with the product.

Sea Ray Display Columns Rendering
Sea Ray Exhibit Rendering
Sea Ray Overhead Sign Rendering
Sea Ray Entrance Rendering
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