BIGMPG Design/Marketing
BIGMPG Design/Marketing

Volvo Trucks

Branding, Dealer Marketing, E-Commerce, Project Management, Photography, Print



Project Overview

It’s a beautiful world, especially when seen through a Volvo Truck windshield.

Volvo had been offering an imprintable calendar to dealers for years, actually for so long that the lure of the campaign had been lost. BIGMPG was tasked with reviving the project. Our response was to harness the power and grace of the product with the power and grace of the hardest working dealer network in the industry.


North American Iron Mark Tour

We partnered with Volvo Trucks North America to support their 300+ dealer network by traveling throughout North America capturing dealers, operators and trucks in action, documenting the power, safety, and performance of this legendary brand. Our crews traveled across the North American continent photographing local landmarks, beautiful geography, and the rich DNA that is the road transportation system. Commerce, culture, and the relationship between driver and dealer were all found in the finished calendar.

Volvo Trucks North America: Ironmark Tour: San Carlos
Volvo Trucks North America: Ironmark Tour: Calendar Volvo Trucks North America: Ironmark Tour: Calendar
Volvo Trucks North America: Ironmark Tour: Cape Fear Volvo Trucks North America: Ironmark Tour: Lancaster
Volvo Trucks North America: Ironmark Tour: Kenora
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